Generate debate around cash as driver of shadow economy and around the way in which electronic payments help control this phenomenon.
The agency defined a communication strategy and pitched the story under embargo to national and financial media in order to generate articles and interviews beforehand. A media briefing was held for all media where the main findings from the report were presented and discussed. Additional interviews were managed afterwards as a follow up of the presentation.
Generate interest among journalists and increase the media coverage about the 6th Spain-China Forum.
The necessary documents were developed for the media and intensive press office work was carried out in order to manage interviews and the press coverage of the event.
Gather enough number of representative opinions that would show the knowledge of Spaniards regarding the former Soviet Union.
FJ Communications designed a detailed map of representative contacts; this target group included politicians, businessmen, academics, and intellectuals.