Allow a small group of Latin American SMEs to discover the benefits of the offer and demand of European subsectors that were going to participate in the international gift and jewelry fair "INTERGIFT". Our goal was to prepare and set up a menu of marketing and communication services for the Latin American SMEs that were going to be present at this fair.
FJ Communications developed a communication strategy combining collective and individual actions. We relied on first-hand information obtained through our network of contacts in institutions and chambers of commerce, both in Spain and in Latin America. In addition to these actions, we organized the Latin American SMEs' individual meetings with their European counterparts, guided subsector visits including one-on-one interviews with experts, and put together three technical seminars.