Spain-China Council Foundation

Home - Success Stories - 6th Spain-China Forum

CompanySpain-China Council Foundation
Project6th Spain-China Forum
DateJuly 2011

Working with FJ Communcations for the celebration of our most important event has been a pleasure and a good decision. Not only for the excellent results of their work, but also for making difficult things easy throughout the whole process. Thanks a lot for your availability, flexibility, capability and quick response.

Eva Garrido Ortiz de Urbina
Coordinadora General

CLIENT NEEDS

Generate interest among journalists and increase the media coverage about the 6th Spain-China Forum.

FJ SOLUTION

The necessary documents were developed for the media and intensive press office work was carried out in order to manage interviews and the press coverage of the event.

CHALLENGE
The Forum is a bilateral meeting whose goal is to promote the relationship between Spain and China in many different aspects. The agency's objective was to maximize media coverage of the event as well as generate and manage interviews for different Forum's spokespeople and speakers.
STRATEGY
Interviews with representatives and speakers from the Forum were offered to key media sources. The agency managed the press call, media attendees' registration and journalists' requests during the event. They also coordinated the activity with the media and with the rest of the participating institutions.

RESULTS
86 attending journalists from 36 different media outlets.
169 impacts in 81 different media outlets.
7 interviews made with spokespeople or keynote speakers from the Forum.

Fotos

VI Foro España China 02.jpg

Spain-China Council Foundation

CLIENT NEEDS

FJ SOLUTION

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