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Success Stories
- CompanyAnboto
- DateJanuary 2010
Anboto: Press Office and Creating brand awareness
CLIENT NEEDS
Create brand awareness for the company, consolidating it as a reference in its sector, and raise the profile of the founder, Xabier Uribe-Etxebarria, as an entrepreneur and expert.
FJ SOLUTION
In order to design the best media plan, FJ Comms did an in-depth study of the company; its products, and Uribe- Etxebarría´s profile in order to satisfy the company's and its founder's needs. The first challenge was to create brand awareness of this emerging brand that was starting to compete in an already established market that was operated by large and consolidated companies. We prepared a double strategy to position Xabier Uribe- Etxebarria as an entrepreneur and at the same time, to make Anboto be accepted in the market as the worldwide most advanced company with Virtual Assistants technology.
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Clients
- AL-Invest
- Anboto
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- Economist Conferences
- Embassy of Georgia in Spain
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- Habbo / Sulake
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Sector
- Economy & Finance
- Government
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- Leisure and Catering
- Logistics
- Media
- New Technologies
- Railway signaling and security
- Trade shows and events