Generate debate around cash as driver of shadow economy and around the way in which electronic payments help control this phenomenon.
The agency defined a communication strategy and pitched the story under embargo to national and financial media in order to generate articles and interviews beforehand. A media briefing was held for all media where the main findings from the report were presented and discussed. Additional interviews were managed afterwards as a follow up of the presentation.
The Knife wanted to establish its online presence in Spain and create teh necessary channels to interact with its clients.
FJ Communications developed both a strategy and an action plan for all communication and online social networks in Spain.
Generate interest among journalists and increase the media coverage about the 6th Spain-China Forum.
The necessary documents were developed for the media and intensive press office work was carried out in order to manage interviews and the press coverage of the event.