Generate interest among journalists and increase the media coverage about the 6th Spain-China Forum.
The agency developed the necessary media materials and conducted intensive press bureau work in order to manage interviews and journalists' invitations for the event.
Allow a small group of Latin American SMEs discover the benefits of the offer and demand of European subsectors that were going to participate in the international gift and jewelry fair "INTERGIFT". Our goal was to prepare and set up a menu of marketing and communication services for the Latin American SMEs that were going to be present at this fair.
After making a detailed analysis of the economic situation of the sector and a study of the priorities of the major participants in the fair, FJ Communications developed a communication strategy combining collective and individual actions. We relied on first-hand information obtained through our network of contacts in institutions and chambers of commerce, both in Spain and in Latin America. In addition to these actions we: organized individual meetings with the Latin American SMEs and their European counterparts, guided subsector visits including one-on-one interviews with experts, and lined up three technical seminars.