The clients request was to raise his profile nationally and internationally, and among other things, attract the interest of business angels and VCs for his company eRepublik.
FJ Communications designed a customized executive visibility program for Alexis that included media appearances, targeted speaking opportunities, engagement with industry interest groups, and the promotion of the eRepublik brand through communications activities.
The group needed help to position itself as a benchmark on quality and prestige.
FJ Communications implemented a variety of strategized marketing actions combined with PR activities, all with the aim of gaining Rubaiyat recognition as one of the meat-based restaurants by which others could measure quality.
The brand had to build contacts with their key target audience in Spain.
With this end, FJ Communications carried out a series of opinion surveys amongst the users, focusing on the use of mobile phones, television, and further mediums of communication. FJ sent out press releases and managed interviews with the media as well as organizing a series of press events to establish direct contact with possible stakeholders.