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CompanyLa Red Innova
DateFebruary 2009

La Red Innova: Press Bureau

CLIENT NEEDS

Position the Red Innova as one of the most important technology events in the world, generating a reputation that would attract the most reputed speakers.

FJ SOLUTION

FJ Communications designed a communications plan focused on branding and distribution of content of the event. We also prepared a customized program to augment the visibility of Pablo Larguía as an entrepreneur, with interviews in both general and specialized media, all focused on the diffusion of his profile as a technology expert and founder of La Red Innova, in addition to publicizing the activites of the event itself.

CompanyIFEMA
DateMarch 2006

IFEMA and the Chamber of Commerce in Madrid

CLIENT NEEDS

Promote Madrid as a city of business

FJ SOLUTION

Over the course of more than three years, FJ Communications organised 38 visits with journalists from China, Germany, Poland, Chile, the United States, Turkey, and Italy, among other countries. During the journalists' stay in Madrid, FJ organized meetings with key local business leaders and authorities to demonstrate all the possibilities that this city has to offer.

CompanyEconomist Conferences
DateJuly 2005

Economist Conferences - Business roundtable with the Government of Spain

CLIENT NEEDS

Raise awareness about The Economist and Economist Conferences as a global leader in high quality influential conference organization
Put together an effective agenda
Support the organization team
Media Relations

FJ SOLUTION

Fj Communications designed and implemented the communications and media programme in order to support on all levels before, during, and after the event, including development of materials, media calling, registration, on-site assistance, interview coordination, and follow-ups. FJ Communications also negotiated an exclusive media partnership with the leading influential editorial group PRISA.

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